Cheat Sheet
If your sweetheart was born in August (the year doesn't matter!) wow her with a bit of knowledge on her birthstone, the peridot.Targets: Green-eyed people, women between 22-43 years old (and anyone born in August!)
Product Features: Medium hardness, soothing color
Product Benefits: Adequate for ring use
Emotional Benefit: Feel different or special. The target market often thinks of themselves as iconoclasts or breakers with tradition.
-via InStore Magazine
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