Sunday, December 1, 2013

Gemstone Facts

Sapphires




Target Markets: Dark-blue-eyed people, December birthdays, women from 20-45 who see themselves as innovators.

Product Features: Hard enough for hand and wrist use; a color which is hard to reproduce in genuine stones for the price.

Emotional Benefit: Helps the customer stand out as an innovator or as someone progressive.

-via InStore Magazine

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